SEM goes mobile with Kenshoo on iPhone

Kenshoo isn't a company which digital specialists here in the UK talk about much. However, earlier on this week they announced a new Search Engine Marketing campaign management solution, which is now accessible from iPhone. Great news for the ‘hands on’ search managers out there. The announcement was also covered on a video now on YouTube, highlighting where and when you can now manage your search campaigns (during lunch, in the queue, in a meeting...you get the picture right?. Although I wouldn't recommend managing campaigns whilst riding a bicycle!? (not exactly practical).

It is a funny little video and I would have preferred if they used the video to show more of the actual interface and features.

No God in the City

Admittedly the beginning of 2009 is one of immense worry not just for the general UK population but world; given the global economic issues. However, a bunch of Atheists have been appealing for funds in order to run an ad telling people "there's probably no god". Brilliant! ‘advertising meet religion’. This sounds like the beginning of beautiful relationship.

200 bendy buses in London and 600 in regions across the UK, including the West Midlands and Glasgow, will carry an ad for the BHA which says "There's probably no god. Now stop worrying and enjoy your life". This undoubtedly is bound to get our spirits up nudging us to live for today and worry about tomorrow. Funny enough, this sound very similar to Gordon Brown's recovery plan for the UK economy

A Glorious day for Meerkats!

Finally, a brilliant piece of advertising that is far different from anything else I've seen. I am of course talking about the comparethemeerkat campaign. The Ad uses a Russian aristocratic Meerkat by the name of Aleksandr Orlov to point the difference between Comparethemeerkat.com and comparethemarket.com.

See below to view the ad..





The humour of the ad makes it different from the regurgitated ad's from the likes of Gocompare, Confused.com and Money Supermarket, all parading how simple their site is to use thus leaving the consumers even more confused.

Clearly Comparethemeerkat’s competitors are not likely to take this lying down. I went to Google and searched for “compare the meerkat” and noticed an advert from confused.com differentiating itself from meerkats. Slightly amusing I think, having an ad talking about a competitor's virtual character. I'll say that whilst it is a clever idea I cant however decide if this for or against Confused.


The campaign is also supported on twitter on Aleksandr Orlov's page.


Greater insights of this campaign can be found on blogs by Rick and also GeekMedia has a great commentary on the Confused.com Ad.