I'm a PC - Microsoft Vs Apple! But who is keeping scores?

Isn’t it funny watching Microsoft and Apple battle it out over the "I'm a PC" strap-line? All good fun to watch, but you have to wonder how it’s all going to end? (Having stumbled through my teens using a PC, I expect it’s going to end up in tears)...

"I'm I a PC? or a Mac? Im confused..Help!"

The “I'm a PC” strap-line was originally started off by Apple with the "Get a Mac" campaign back in 2006, featuring the comparison between a Mac and a PC. The ads have since been known for the "Hello, I'm a Mac – and I'm a PC" strap-lines, which were delivered by two of Hollywood’s greatest (?) stars, Justin Long and John Hodgman (Apple 1, Microsoft 0). Since then, Apple has continued to benefit from this. However Microsoft, no longer content with sitting on the bench, launched their own “I'm a PC” campaign in 2008 (1-1: Microsoft scores a late goal).

This week we see the new Microsoft Windows 7 advert; pretty mundane, with a touch of realism (yawn!), finished off with the "I'm a PC" phrase (score now 1-2)...


Interestingly enough, Apple has now released their own “I'm a PC” campaign advert (2-2)...



All very playful, and a good piece of banter, but realistically how much will this affect the consumer? What is the next ad going to be? Can we expect political parties to do the same? "I'm a Conservative" maybe? Hmm...