A Glorious day for Meerkats!

Finally, a brilliant piece of advertising that is far different from anything else I've seen. I am of course talking about the comparethemeerkat campaign. The Ad uses a Russian aristocratic Meerkat by the name of Aleksandr Orlov to point the difference between Comparethemeerkat.com and comparethemarket.com.

See below to view the ad..





The humour of the ad makes it different from the regurgitated ad's from the likes of Gocompare, Confused.com and Money Supermarket, all parading how simple their site is to use thus leaving the consumers even more confused.

Clearly Comparethemeerkat’s competitors are not likely to take this lying down. I went to Google and searched for “compare the meerkat” and noticed an advert from confused.com differentiating itself from meerkats. Slightly amusing I think, having an ad talking about a competitor's virtual character. I'll say that whilst it is a clever idea I cant however decide if this for or against Confused.


The campaign is also supported on twitter on Aleksandr Orlov's page.


Greater insights of this campaign can be found on blogs by Rick and also GeekMedia has a great commentary on the Confused.com Ad.