Breakthrough Technology! Computertan?

Spoke to a colleague earlier and he mentioned how he's seen and ad in the tubes by a company called COMPUTERTAN. We couldn't quite work out if it was a real company  or a some viral

Computertan claim to have had a technological breakthrough that lets get a tan whilst you are working on your computer!

I googled this  online (no PPC campaign by the way) and the  the TV ad is hilarious.  The lady in the ad "Hannah Yasmin"  walks you through Computertan capabilities - a seriously cheesy ad! 

Check out the video

Pretty sure you are asking yourself if this ad is a hoax, well I can confirm that it is. The campaign has actually been devised by Cancer Research UK (CRUK) and skin cancer charity (Skcin) as part of the move to raise awareness of the growing threat of skin cancer.

Although this campaign launched on February 3 it is still going strongly! 

Interestingly , looking at the traffic and users volumes so far (from Alexa), The highest number of traffic seems to be coming from Spain, France and Italy whilst the highest number of users appear to be coming from Germany, US and the UK.  Keen to know what you make of this data?

Overall campaign feels looks good. Great idea. Tan-Tastic!