"I'm I a PC? or a Mac? Im confused..Help!"
The “I'm a PC” strap-line was originally started off by Apple with the "Get a Mac" campaign back in 2006, featuring the comparison between a Mac and a PC. The ads have since been known for the "Hello, I'm a Mac – and I'm a PC" strap-lines, which were delivered by two of Hollywood’s greatest (?) stars, Justin Long and John Hodgman (Apple 1, Microsoft 0). Since then, Apple has continued to benefit from this. However Microsoft, no longer content with sitting on the bench, launched their own “I'm a PC” campaign in 2008 (1-1: Microsoft scores a late goal).
This week we see the new Microsoft Windows 7 advert; pretty mundane, with a touch of realism (yawn!), finished off with the "I'm a PC" phrase (score now 1-2)...
Interestingly enough, Apple has now released their own “I'm a PC” campaign advert (2-2)...
All very playful, and a good piece of banter, but realistically how much will this affect the consumer? What is the next ad going to be? Can we expect political parties to do the same? "I'm a Conservative" maybe? Hmm...
Interesting read...
ReplyDeleteFor me, as a lifelong Apple disciple, I've always found Apple's "I'm a Mac" ads cringeworthy.
The Mac character carries an air of self-righteous smugness, whilst the PC character seems to walk away with the moral high ground; retaining an air of reliability, saftey and friendliness. It seems odd to me that such a clever organisation as Apple could have set themselves up for such an own goal.
Mind you, having now seen a few ads in the new, Windows 7 "I'm a PC' ads, I'm firmly put off by the suggestion that the product is the result of one of my worst nightmares – design by committee!! Aaargh!